Our Vision

The Alliance will enable La Plata County to be one of the most vital, vibrant communities in the country to live, work, learn, and play.

Our Mission

To create a vibrant and resilient economy through the recruitment, retainment, and growth of business to preserve our quality of life. Our mission is achieved by fostering public and private partnerships that enable building business capacity, supporting attainable housing for the community workforce that is essential for long-term economic sustainability and providing workforce development.

Meet Our Staff

The team at the La Plata Economic Development Alliance is vital to fulfilling our mission and vision.

Sarah Tober

Executive Director

Sarah Tober has built a career in entrepreneurship, communications, and advocacy in a wide array of industries including small business, sustainable building, community development, and environmental stewardship. Achieving an MBA at the University of Texas accelerated Tober’s growth as a leader and solidified her prowess to make systemic changes in equity, equality, and resource access.

Sarah Tober has built a career in entrepreneurship, communications, and advocacy in a wide array of industries including small business, sustainable building, community development, and environmental stewardship. Achieving an MBA at the University of Texas accelerated Tober’s growth as a leader and solidified her prowess to make systemic changes in equity, equality, and resource access.

Tober’s work has centered around building community resilience, and she is currently addressing the housing crisis in La Plata County and SW Colorado. Additionally, Tober helped the Durango Dark Sky effort as a mentor through DarkSky Colorado and the Colorado Tourism Office, working with Visit Durango and the City of Durango to achieve International Dark Sky Place (IDSP) certification.

In her previous role as president of a 40 year-old-statewide nonprofit, Tober focused on educating the public, strengthening partnerships, and city, county, and statewide advocacy. By passing two bills in the 87th Regular Legislative Session, Tober helped establish the State Scenic Byways Program through Senate Bill 941 and further protecting the Dark Skies with Senate Bill 1090. She recruited 14 board members, fundraised more than $500,000, and created the 1 Million Trees Across Texas initiative.

Always community-minded she has served on various boards and commissions and currently serves on the Durango Creative Economy Commission.

Coming from a long line of farmers, ranchers, and gardeners accounts for her passion in horticulture and led her to become a Master Gardener. Living life outdoors has created a deep appreciation for adventuring and whenever Tober has a free weekend she can be found mountain biking, hiking, skiing, sailing, camping, or homesteading on nearly four acres near the Florida River.

She resides in Durango with husband Bobby, son Wyland, pug Fiona Apple, cat Calisto, and their micro-farm of chickens, ducks, and turkeys.

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Louise Snodgrass

Communications Manager

With over a decade of experience, Louise Snodgrass leverages their background in communications and graphic design to drive impactful campaigns and strategic initiatives. They are committed to elevating the Alliance’s mission and community presence through their broad range of skills—including photography, copywriting, and content analysis.

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Libby Baumchen

Program Manager

Libby Baumchen is an experienced nonprofit and program leader with over a decade of expertise in grant management, systems development, and data-driven program design. She is experienced at building partnerships, strengthening operations, and aligning programs with community need. She holds a B.S. in Psychology from Colorado State University and certifications in Adult Basic Education and Teaching English as a Foreign Language. Outside of work, Libby finds balance through time outdoors, especially skiing, hiking, running, and camping in the Colorado mountains with family and friends. She is an avid traveler/wanderer who loves exploring new cultures and meeting new people.

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Annie Lawson

Project RUN Program Navigator

Annie Lawson is a community-centered educator and musician with over five years of experience in adult and higher education. She is committed to fostering growth both in and outside the classroom, creating spaces where learners can explore new opportunities and paths to thriving futures. Annie holds a BA in Music and in MA English (2020), both from Abilene Christian University. Outside of her work in education, she is a passionate musician, a dedicated plant cultivator, and participates in community-led volunteerism.

Annie Lawson is a community-centered educator and musician with over five years of experience in adult and higher education. She is committed to fostering growth both in and outside the classroom, creating spaces where learners can explore new opportunities and paths to thriving futures. Annie holds a BA in Music and in MA English (2020), both from Abilene Christian University. Outside of her work in education, she is a passionate musician, a dedicated plant cultivator, and community-led volunteerism.

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Emaliah Sawyer

Alliance Intern

Emaliah Sawyer is a junior at Fort Lewis College and a lifelong resident of La Plata County. She is pursuing a major in Business Economics with a minor in Marketing. Emaliah is excited to combine her passion for economics and community outreach as part of the team organizing the 2025 Alliance Summit. The opportunity to contribute to an event that brings together the region’s small businesses, the backbone of our local economy, is both meaningful and inspiring. She is grateful for the chance to support the community she loves through this collaborative and impactful initiative.

Our Board of Directors

Our Board of Directors consists of public and private sector representatives who guide the work of our organizations.

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Elizabeth Howe

Chair

La Plata Electric Association

Elizabeth Howe serves as the Vice President of Business Services at La Plata Electric Association, overseeing operations, safety, compliance, people and culture, member services, and facilities.

Elizabeth Howe serves as the Vice President of Business Services at La Plata Electric Association, overseeing operations, safety, compliance, people and culture, member services, and facilities. Elizabeth joined the LPEA leadership team in 2022 after a 30-year career in ski area operations, where she most recently served as the Chief Operations Officer for Mountain Capital Partners, based in Durango. Elizabeth has extensive experience in purpose-driven leadership, organizational efficiency, project management, and customer service, which she honed through leadership positions at Vail Resorts and Telluride Ski & Golf Resort. Elizabeth is currently an MBA candidate at the University of Denver, Daniels College of Business. She serves on the Boys & Girls Club of La Plata County board of directors and is a member of the Business Advisory Council for the Fort Lewis College Katz School of Business. Elizabeth enjoys all that southwest Colorado has to offer, and you can find her on the slopes or high up on a peak if she isn’t cheering her son on in a hockey rink or at another of his many activities.

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Sam Krier

Vice Chair

Nuun Construction

Sam brings over 17 years of experience in the construction industry to lead Nuun Construction’s Southwest Division in Durango as Vice President of Southwest Operations.

Sam brings over 17 years of experience in the construction industry to lead our Southwest Division office in Durango. His experience ranges from oversight of field staff and personnel, to creating and managing budgets, drafting contracts, scheduling, planning and maintaining excellent architect and owner relations. He recently managed all aspects of a $155M Performing Arts Center, and has worked in the Healthcare, Commercial, Higher Ed, and Hospitality market sectors.

Sam will coordinate the project management and field staff teams in our Durango office and continue to build our presence and work program focused in southwest Colorado.

Jason Portz board member at La Plata Economic Alliance

Jason Portz

Treasurer

Bank of Colorado

Jason Portz joined Bank of Colorado in 2003 and is currently the Market President in Durango.

Jason Portz joined Bank of Colorado in 2003 and is currently the Market President in Durango. He is a Business Management graduate from St. John’s University and graduated from Pacific Coast Graduate School of Banking at the University of Washington in September 2012.

Jason grew up in a small farm community in NW Iowa. After graduating from St. John’s, he moved to Durango to pursue a banking career working with a wide variety of businesses and industries in the Durango community. He is committed to the La Plata County community and has served on boards for Big Brothers Big Sisters and Durango Daybreak Rotary. He currently serves on boards for the Durango Education Foundation, Fort Lewis College Foundation, Durango Industrial Development Foundation (DIDF) and was appointed by Governor Polis to the state board of Colorado Health Facilities Authority (COHFA). He is also a graduate of the 2010 Leadership La Plata program.

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Clark Craig

Secretary

Town of Ignacio

Clark Craig was elected Mayor of the Town of Ignacio in 2022. Before this, he served as chair of the Town of Ignacio Planning Commission.

Clark Craig was elected Mayor of the Town of Ignacio in 2022. Before this, he served as chair of the Town of Ignacio Planning Commission. He is the Vice Chair of the La Plata County Planning Commission, President of the Ignacio Chamber of Commerce, and Chair of the Ignacio Community Library.

Clark graduated from Durango High School and completed his BS in Mathematics from Northeastern State University—Tahlequah, OK. He held various leadership positions in Oil and gas Information Technology and Production Automation for nearly 25 years. These roles took him, his wife, and three children to several states, including NM, TX, and OK, and a short five-year assignment in Alberta, Canada.

Clark and Sharon returned to SW Colorado in 2016 and are co-owners of Meadow Brook Mobile Home Park in Ignacio, CO.

Jessica Buell board member at La Plata Economic Alliance

Jessika Buell

Public Sector Board Member

Durango City Council

Jessika Buell is an entrepreneur, coach, trainer, and currently serves as Mayor of Durango.

Jessika Buell is an entrepreneur, coach, trainer, Mayor Pro-Tem, and, most importantly, a mom. She moved to Durango in 2001 to attend Fort Lewis College, where she obtained degrees in English Literature and English Education with endorsements in Spanish and Math. Jessika is a dedicated mother raising her two boys in Durango. Her interests include working out, supporting and cheering on her boys in their various sports activities, coaching their hockey teams, reading, spending time with friends, and engaging in business-related endeavors.

With over 22 years of experience living and working in Durango, Jessika started her professional career as an English and Math teacher in the Durango Schools. She later transitioned into marketing, business development, and project executive roles for one of the largest construction firms in the country. In 2016, Jessika established her first business in Durango, Lucky Services, which has grown to employ over 50 individuals and operates in multiple locations across different states. Lucky Services provides services that are utilized by both locals and visitors in the community. Recognizing the need for digital marketing services for small businesses, Jessika founded Marketing Concepts Squared (MC2) in 2018. Through MC2, she collaborates with and supports numerous exceptional businesses in the region by managing their social media presence. In 2019, Jessika had the opportunity to become a co-owner of The Vault, a gym she has cherished for years. As a co-owner, she not only participates in training and working out but also finds inspiration from the remarkable individuals within the community.

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Brenna Morlan

Public Sector Board Member

Town of Bayfield

Brenna Morlan was elected to the Bayfield Town Board in 2017 and is currently serving her second term on the board as Mayor Pro Tem.

Kent Curtis is President and CEO of First Southwest Bank, a $500 million certified Community Development Financial Institution (CDFI). He is also President of First Southwest Community Fund, a 501c3, and he is Co-founder of HelloBello.biz. In a unique way, these three entities fulfill the bank’s mission in serving the underserved and unbanked.

Kent began his banking career upon graduation from Fort Lewis College in 1982 and he has spent his entire banking career, spanning over 35 years, as a community banker on the Western Slope, including the last twelve years in Durango. He is a former board member of the Durango Chamber of Commerce and FastTrack Communications, and currently sits on several local boards and committees, including the Homes Fund loan committee. Kent met his wife April while they were both working at the Durango Herald during his college years and they have one son (Ben) that is also a Durango area resident.

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Elizabeth Philbrick

Public Sector Board Member

La Plata County, CO

As County Commissioner, Elizabeth Philbrick serves as a Board Liaison to the La Plata Economic Development Alliance.

Matt Salka was born in Portsmouth, VA. A son of a military family, he moved to La Plata County in 2000. His grandfather served in the Navy during WWII, and his father served in the Navy for 25 years. Matt attended Fort Lewis College for his Information Systems degree; he started a small IT business and a second business in Pest Control.

As County Commissioner, Matt will serve as the Board Liaison for the Sherriff’s Office, Coroner’s Office and District Attorney’s Office, as well as the County representative on the La Plata County Economic Development Alliance, Housing Solutions for the Southwest and the Durango-La Plata County Airport Commission.

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Shirley Gonzales

Private Sector Board Member

Pedal the Peaks Durango

Shirley Gonzales served as Coucilwoman for San Antonio City Council District 5 before moving to Durango with her family in 2022. She is now co-owner of Pedal the Peaks Durango with her husband, Kevin Barton.

Shirley Gonzales is a dynamic leader with a passion for community development, equity, and sustainability. After serving an eight years as a San Antonio City Councilwoman for District 5, Shirley relocated to Durango, Colorado, in 2022. She now channels her love for cycling and community into her role as the owner of Pedals the Peak Durango, a local bike retailer dedicated to promoting active lifestyles and sustainable transportation.

During her time on the San Antonio City Council, Shirley championed policies that prioritized equity, mobility, and urban planning. She chaired the Planning and Land Development Committee and the Transportation and Mobility Committee, leading initiatives like the San Antonio Tomorrow Plan and the Vision Zero policy to enhance safety and infrastructure for all road users. Her work on the City’s Equity Budget policy set a precedent for directing resources to historically underserved neighborhoods.

A lifelong advocate for cycling, Shirley’s leadership extended to chairing the Bicycle Mobility Advisory Committee and serving on the board of the Alamo Area Metropolitan Planning Organization, where she influenced regional transportation funding. Her dedication to public service also encompassed addressing domestic violence, improving senior and youth facilities, and fostering community engagement.

Originally from San Antonio, Shirley grew up immersed in her family’s business, Bill’s Pawn Shop and Jewelry Store, which instilled in her a deep appreciation for entrepreneurship. She holds a Bachelor’s and MBA from St. Mary’s University and has completed four Iron Man competitions, reflecting her commitment to discipline and perseverance.

Now rooted in Durango, Shirley continues to contribute to her community as a business owner, championing local economic growth and an active, connected lifestyle. She enjoys life in the mountains with her husband, Kevin Barton and their three children, Ian, Zachry, and Celina.

Kent Curtis board member at La Plata Economic Alliance

Kent Curtis

Private Sector Board Member

First Southwest Bank

Kent Curtis is President and CEO of First Southwest Bank, a $500 million certified Community Development Financial Institution (CDFI).

Kent Curtis is President and CEO of First Southwest Bank, a $500 million certified Community Development Financial Institution (CDFI). He is also President of First Southwest Community Fund, a 501c3, and he is Co-founder of HelloBello.biz. In a unique way, these three entities fulfill the bank’s mission in serving the underserved and unbanked.

Kent began his banking career upon graduation from Fort Lewis College in 1982 and he has spent his entire banking career, spanning over 35 years, as a community banker on the Western Slope, including the last twelve years in Durango. He is a former board member of the Durango Chamber of Commerce and FastTrack Communications, and currently sits on several local boards and committees, including the Homes Fund loan committee. Kent met his wife April while they were both working at the Durango Herald during his college years and they have one son (Ben) that is also a Durango area resident.

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Dr. Heather Shotton

Private Sector Board Member

Fort Lewis College

Dr. Heather J. Shotton serves as the 11th President of Fort Lewis College and is a nationally recognized scholar and higher education leader.

Kent Curtis is President and CEO of First Southwest Bank, a $500 million certified Community Development Financial Institution (CDFI). He is also President of First Southwest Community Fund, a 501c3, and he is Co-founder of HelloBello.biz. In a unique way, these three entities fulfill the bank’s mission in serving the underserved and unbanked.

Kent began his banking career upon graduation from Fort Lewis College in 1982 and he has spent his entire banking career, spanning over 35 years, as a community banker on the Western Slope, including the last twelve years in Durango. He is a former board member of the Durango Chamber of Commerce and FastTrack Communications, and currently sits on several local boards and committees, including the Homes Fund loan committee. Kent met his wife April while they were both working at the Durango Herald during his college years and they have one son (Ben) that is also a Durango area resident.

Stay Connected!

Connect with the Alliance and our partners. Join us for our monthly Investor Member Meeting every 2nd Tuesday at 8:00am located at the Center for Innovation in the Main Mall. Sign up for our mailing list to stay up-to-date with the opportunities, events, and our work at the Alliance.

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